Wednesday, March 9, 2016

8 Principles for Effective Affiliate Marketing on a Blog

  In a little over a year, this blog alone has earned me $6,931.97.

Compared to my other online businesses, that’s not very much at all – but considering I don’t sell anything on this blog and have only 4 125×125 ads (below the fold) in the sidebar, I’d say that’s pretty darn good. My point here is that you don’t have to aggressively sell or advertise to your audience in order to earn some decent cash on your blog. You can do it by being honest and smart with your affiliate links.

Some critics might say that I probably could have earned more. Maybe if I placed Google adsense within my posts. Maybe if I had more advertisements in the sidebar. Maybe if I had text link ads. Maybe if I did product review posts.

I disagree.

All of those things take away from the main focus of this blog (which is the main focus that ALL blogs should have) – the content. If you write excellent content – things that get people excited, things that people haven’t seen before, things that make people want more – you’ll have the potential (and more importantly, the foundation) to make money online.

Pat’s Principles for Effective Affiliate Marketing on a Blog

Per a number of email requests, here are the rules that I apply when it comes to affiliate marketing on this blog. You may have a different way, but this is what works for me.
1. Affiliate Marketing Starts With the First Impression
First impressions are huge because they set the tone for a visitor’s entire experience through your website, including any possible transactions that may take place now, or in the future.
What is the first impression that you get when you go to a site and it’s splattered with advertisements, for example? What does a site like that say to a first time visitor?

“Hi, nice to meet you – click here so I can earn a buck?”

It’s like if you met someone for the first time and the first thing they ask you is if you’re interested in buying something from them. It reminds me of those guys who sell jewelry from inside their trench coats. Maybe you’d buy a “folex” (fake-rolex) from them once, but you’d never do any kind of business with that person beyond that.

I’d much rather get to know somebody first, trust them, and then have them tell me what they might have to offer. Or better yet, be genuinely interested in what they’re doing, and ask them about it myself. This is the kind of philosophy that I use when promoting other people’s products.

What do you see when you land on my homepage?

2. Only Promote Products That You Have Used.

As I mentioned in a previous post, the way I earn money with affiliate links in ALL of my online businesses is by promoting only products that I have used, and only what I would recommend to my friends who want to achieve similar results. I feel that anyone with an audience has a responsibility to do the same thing.
There’s something fishy about someone promoting Apple Computers who only uses a PC.

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